THE HOLSTEE MANIFESTO
I love the Holstee Manifesto, not only because of its inspiring message in text, but because of how it came to be. In 2009, after taking a huge risk and quitting their day jobs to launch Holstee, the three founders—Mike, Fabian, and Dave— were sitting on the steps of Union Station and just started writing down anything that came to mind about what they wanted out of life and their new company.
There was no intention for the manifesto, they were simply releasing some creative energy. They put the manifesto on their website and forgot about it. Soon after, it went viral. A year later they had it professionally designed and started printing it on posters and greeting cards. They sell so many posters, they are at times back ordered. The manifesto has been translated into 12 languages, and it’s been viewed over 80,000,000 times through various types of media.
FIVE LESSONS WE CAN TAKE AWAY FROM THE CREATION OF THE MANIFESTO AND FROM MIKE, FABIAN, AND DAVE:
- Don’t wait for an idea to be perfect before you put it out there—just get started.
- Once you get started, use your energy to keep creating. It’s the law of physics—a body in motion stays in motion.
- You’re going to fail sometimes. Learn from it, move on and move forward. You’re also going to succeed.
- Once you do the hard work and put your idea into motion, forget about it—let the Universe take over from there.
- Sometimes three heads are better than one. Working alone is great, but sometimes you need to connect and collaborate with others.